# Slop Squash press kit

Everything here may be used to write about Slop Squash. Assets are in `apps/web/public/press/`
and served at `https://slopsquash.com/press/<file>`; the bundle is `https://slopsquash.com/press/slopsquash-press-kit.zip`.
Media questions: support@slopsquash.com. Creator and affiliate questions: affiliate@slopsquash.com.
X: [@slopsquash](https://x.com/slopsquash).

## What Slop Squash is

**One line.** Slop Squash is a browser extension that flags AI-generated posts, comments and
images while you scroll, and tells you why.

**Short.** Slop Squash is a free Chrome and Firefox extension that checks the posts, pictures
and comments on any page for signs of AI generation: cryptographically signed Content
Credentials, watermarks such as SynthID where they can be verified, image classifiers, and
the way text is written. When something is likely synthetic, a small circle with a bouncing
squash appears on it. Tap the circle and it explains the evidence. Pro ($3 a month or $39
once) hides flagged content automatically and can ask a vision model for a second opinion.

**Long.** Feeds are filling with synthetic images and machine-written comments that most
people cannot tell from the real thing. Slop Squash puts a quiet, explainable check on every
piece of user content a person sees, in their own browser. It reads provenance data that
generators attach to their output (Content Credentials from Google, OpenAI, Adobe, Microsoft
and Meta; SynthID where a verifier exists), runs pixel classifiers that attribute images to
generators such as Nano Banana, Imagen, GPT and Midjourney even after metadata is stripped,
scores writing for machine patterns, and pools verdicts across users so a post checked once is
known everywhere. A flag is a best guess, not a verdict: every flag shows its reasons, and
users can say "not AI". Slop Squash is free; Pro adds automatic hiding, synced block lists,
per-site thresholds and model rechecks. It runs in Chrome and Firefox and is built on
Cloudflare.

**Facts.** Launched 2026. Chrome and Firefox. Free tier with no account required. Pro $3/month
or $39 lifetime. Creator program pays 30% commission on referred sales and gives viewers 30%
off their first month.

## Why it matters (with sources)

- **People cannot tell.** In a 2025 Royal Society Open Science study, typical adults picked the
  AI-generated face in a pair only 30% of the time, and even "super-recognisers" managed 41%:
  both below chance, because AI faces were judged more real than real ones. Five minutes of
  training on rendering errors raised those figures to 51% and 64%.
  (Gray, Davis, Bunce, Noyes and Ritchie, *Royal Society Open Science*, 2025;
  https://pmc.ncbi.nlm.nih.gov/articles/PMC12606254/)
- **Even faces you know.** AI images of familiar people are now indistinguishable from
  photographs: across four experiments, participants could not reliably separate generated
  images of well-known faces from real ones, even when they knew the person's appearance.
  (Tree et al., Swansea University, *Cognitive Research: Principles and Implications*, 2025;
  https://link.springer.com/article/10.1186/s41235-025-00683-w)
- **And people think they can.** A 2026 UNSW and ANU study in the *British Journal of
  Psychology* found participants only slightly better than chance at spotting AI faces while
  remaining confident in their answers. The tell is no longer what is wrong with an image but
  "what is too right": AI faces are unusually average and symmetrical.
  (https://techxplore.com/news/2026-02-people-overconfident-ai.html)
- **The volume is enormous.** Google said at I/O 2026 that more than 100 billion pieces of
  content had been watermarked with SynthID since 2023. Adobe reports more than 24 billion
  assets generated with Firefly. Industry trackers put cumulative AI images above 30 billion
  since 2022, and estimates of daily output in the tens of millions; the share of new stock
  photography that is AI-generated is estimated near a quarter.
  (Google I/O 2026 keynote; Adobe; https://morphed.app/stats/how-many-ai-images-are-there;
  https://www.gradually.ai/en/ai-image-statistics/. Daily figures vary widely by source; treat
  them as estimates.)
- **Watermarks alone do not solve it.** Since May 2026 every ChatGPT image carries both a
  SynthID watermark and a C2PA manifest, and Google signs Gemini output the same way. But
  most social platforms strip metadata on upload, and Google's SynthID verifier is not
  available to third parties, which is why Slop Squash layers provenance, classifiers,
  writing analysis and community reports rather than relying on any one signal.
  (https://openai.com/index/advancing-content-provenance/; https://deepmind.google/models/synthid/)

## Brand

**Name.** Written *Slop Squash*: two words, each capitalised, in all prose and headings. The
one-word form *slopsquash* appears only in the domain, the X handle and code. Never
"Slopsquash", "SlopSquash" in prose, "SLOP SQUASH", "Slop-Squash" or "the Slop Squash
extension" (just "Slop Squash").

**Logo.** The mark is the squash: a terracotta gourd with a sage stem, sitting on a pale
circle. Use it in one of two ways:

1. The mark alone (`mark.svg`, `mark-*.png`; `squash.svg` and `squash-*-transparent.png` for
   the gourd without its circle, for example as a favicon or on a cream ground).
2. The lockup: the mark followed by the wordmark "Slop Squash" in Bricolage Grotesque 800
   (`lockup-horizontal.svg`, `lockup-horizontal-*.png`, `lockup-stacked-*.png`).

Never set the wordmark alone without the mark, never recolour the squash, never rotate it
(it jumps; it does not tilt), and keep clear space of at least the stem's height around the
mark. Minimum size 24px for the mark, 120px wide for the lockup.

**The animated squash.** `squash-jump.gif` (512px, cream ground), `squash-jump-128.gif`,
`squash-jump.webp` and `squash-jump.apng` (transparent). This is the same bounce the
extension uses to ask for attention. Loop it; do not slow it down.

**Colour.**

| Role | Hex | Use |
| --- | --- | --- |
| Cream (ground) | `#f5ead8` | Page and card backgrounds |
| Surface | `#ebddc5` | Secondary panels |
| Ink | `#201e1d` | Text, wordmark |
| Terracotta (accent) | `#c67139` | Squash body, primary buttons, links |
| Sage (second accent) | `#7a8a5e` | Stem, tags, confirmations |
| Squash pale | `#fff2eb` | The circle behind the mark |
| Hero yellow | `#ffd631` | Hero panel and social card |
| Hero orange | `#ff711a` | "Squash it." |
| Flag coral | `#e8590c` | Confidence bars, the AI verdict |

**Type.** Headlines and wordmark: Bricolage Grotesque, weight 800, tight tracking. Body:
Figtree. Both are open Google Fonts.

**Voice.** Plain, short, a little dry. "Your feed is full of slop. Squash it." No
exclamation marks, no scare language. A flag is a best guess and we say so.

## Accessibility and contrast

The logo must be visible to people with low vision and on any screen, so it follows
WCAG 2.2: graphical parts of the mark need at least 3:1 against what is behind them
(success criterion 1.4.11), and the wordmark, as text, needs at least 4.5:1 (1.4.3). The
pale circle behind the squash exists to guarantee the first rule: it is part of the mark,
not decoration.

Measured contrast of the logo colours (WCAG relative luminance):

| Element | Cream #f5ead8 | White #ffffff | Pale circle #fff2eb | Ink #201e1d | Hero yellow #ffd631 | Terracotta #c67139 | Sage #7a8a5e |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Terracotta body #c67139 | 3.0:1 | 3.6:1 | 3.3:1 | 4.6:1 | 2.6:1 | 1.0:1 | 1.0:1 |
| Sage stem #7a8a5e | 3.1:1 | 3.7:1 | 3.4:1 | 4.4:1 | 2.7:1 | 1.0:1 | 1.0:1 |
| Ink wordmark #201e1d | 13.9:1 | 16.6:1 | 15.1:1 | 1.0:1 | 11.8:1 | 4.6:1 | 4.4:1 |
| Cream wordmark #f5ead8 | 1.0:1 | 1.2:1 | 1.1:1 | 13.9:1 | 1.2:1 | 3.0:1 | 3.1:1 |

Rules that follow from the table (`logo-contrast-approved.png` and
`logo-contrast-avoid.png` show them):

- **Approved backgrounds:** cream, white, ink, and the pale circle. The mark with its
  circle passes everywhere; the ink wordmark is used on light grounds and the cream
  wordmark only on ink.
- **On hero yellow, photographs, or any coloured ground, the mark keeps its pale circle.**
  The bare squash is 2.6:1 on yellow and fails; inside the circle it is 3.3:1 and passes.
- **Never place the mark on terracotta or sage** (1.0:1: it disappears), and never on a
  busy photograph without the circle.
- **Never the wordmark alone.** Beyond the brand rule, the mark is what carries recognition
  at small sizes; the wordmark on its own is just text.
- The bare `squash.svg` and `squash-*-transparent.png` are for favicons and cream or white
  grounds only; use `mark.svg` / `mark-*.png` (with the circle) everywhere else.
- Minimum sizes: 24px mark, 120px-wide lockup. Below that the stem is lost and the
  contrast of thin edges drops.
- Do not add strokes, glows, or drop shadows to fix a bad background; change the
  background or use the circle.

## Product screenshots

`screenshot-home.png` (landing page), `screenshot-demo.png` (the demo post with the flag),
`screenshot-extension-modal.png` (the extension's explanation card on a real page),
`social-card.png` (1200x630 share image). Screenshots may be cropped but not altered.

## Boilerplate

Slop Squash is a free Chrome and Firefox extension that flags AI-generated posts, comments
and images while you scroll, and explains why. It combines Content Credentials, watermark
verification, image classifiers, writing analysis and community reports, and shows its
evidence on every flag. Pro adds automatic hiding and model rechecks for $3 a month or $39
once. Learn more at https://slopsquash.com.
